Product Growth at Different Stages of Product’s Life Cycle

AARRR is a framework familiar to people who have worked on product growth. Sometimes we use it in the wrong way though. AARRR is a framework based on the user’s life cycle but not the product’s life cycle. As a product manager or growth manager, what should we do at each stage of the product’s life cycle? There are numerous frameworks out there. Do we know under what circumstance, they are to be used? What we lack is the high-level strategic view of product growth.

In July 2020, I shared the “Product Growth Strategy at each stage of the Product’s whole life cycle”, as part of “Capturing Opportunities in the Next 10 Years” webinar series organized by 职人社 and Zhihu (知乎).
​
This sharing was conducted in Mandarin – feel free to check it out if you’re interested: https://zhiren.cn/salon/1271026597608161280?tab=record.